July 30th, 2010

zap

Laurie Santos: A monkey economy as irrational as ours

Laurie Santos studies primate psychology and monkeynomics -- testing problems in human psychology on primates, who (not so surprisingly) have many of the same predictable irrationalities we do. She looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in "monkeynomics" shows that some of the silly choices we make, monkeys make too.

hat tip & for more on monkeynomics see:
  • http://www.ritholtz.com/blog/2010/07/monkey-economics/